Ansoffs Matrix Explanation Essay Example for Free

Ansoffs Matrix Explanation Essay Using the same product in the same market, however altering the looks or the style of the product to make is look new to encourage higher sales. E.g. Coca-Cola using different styles of coke and using different advertising campaigns to sell the same coke product. Product development When a new product is used in the same market. For example if coke sold juice, it would still be in the same drinks market however it would be a different product. New market Market development Selling the same product to a new market. It has a higher risk because it is a different set of customers. An example of this is Tesco’s expansion into petrol sales. Diversification A new product to be sold in a completely new market. This has a higher risk because it is a completely new idea and may not catch-up quickly which may lead to the company making a loss. A good example of the unrelated diversification is Richard Branson. He took advantage of the virgin brand and diversified into various fields such as entertainment, air and rail travel foods etc. Ansoff’s Matrix Main Definition: â€Å"The Ansoff Matrix is a strategic planning tool that provides a framework to help executives, senior managers and marketers devise strategies for future growth. It was created by Russian American, applied mathematician and business manager, Igor Ansoff† The Ansoff Growth matrix is a marketing planning tool that helps a business determine its product and market growth strategy

Benefits of Tumeric Research Study

Benefits of Tumeric Research Study Results of the study revealed that Turmeric was indeed effective.The t-test results show that t Stat is larger, (6.219209872) than t Critical, (2.262157) this is a significant difference and demonstrates we are 95% sure of pain reduction in using Turmeric. (statistical-significance, 2014) Outlining the response to treatment with turmeric, the first seminal paper was published in 1949 in Nature and it discussed the effects of turmeric on the human body and different diseases, turmeric contains curcumin.It has displayed good therapeutic potential against a number of human diseases. The common points coming out of the study revealed good safety, tolerability, and non-toxicity, with doses up to 8 g per day. Poor bioavailability and limited adverse effects reported by some investigators are a major limitation to the therapeutic utility of curcumin. (Subash, Gupta, Sridevi Patchva, Bharat, 2012)Using black pepper containing piperine added to curcumin increases its bioavailability by 2000%, using the same amount of curcumin.   (turmeric-bioavailability, 2016) Comparing the results to other research, there were six clinical trials consisting of a total of 377 patients, comparing the use of curcumin to placebo in patients with depression.From the Hamilton Rating Scale for Depression, there was a score of 95% confidence interval and significant anti-anxiety effects were reported in 3 of the trials, there were no adverse events reported.There was limited evidence on long-term efficacy and safety of curcumin as the duration of all available studies ranged from 4 to 8 weeks. Curcumin appears to be well-tolerated and safe, it provided the expected results among depressed patients. Planned larger duration controlled trials and larger sample sizes are required with follow-up studies. (Ng , Koh, Chan, Ho, 2017) Curcumin is the main active ingredient of turmeric, it has a yellow colour, the uses are for cooking along with being a remedy for treatment and prevention of inflammatory diseases, it displays strong anti-oxidative and anti-inflammatory activities Inflammation, be it acute or chronic, plays a major factor in some of the following diseases, obesity progression, type II diabetes, arthritis, pancreatitis, cardiovascular, neurodegenerative and metabolic diseases and   certain types of cancer. Turmeric has a long history of use in Ayurvedic medicine for the treatment of inflammatory disorders. (Shehzad, Rehman, Lee, 2012) Dietary supplements for osteoarthritis (OA) and rheumatoid arthritis (RA) require ingredients with antioxidant and anti-inflammatory properties. From a search of 16 clinical studies three supported the use of cats claw used alone or in a combination for osteoarthritis (OA). Two others for rheumatoid arthritis (RA) with omega-3 fatty acids and supported. (Rosenbaum, OMathà ºna, Chavez, Shields, 2010) Anti-inflammatory properties of curcumin for rheumatoid arthritis, turmeric rhizome has been used medicinally in China and India for thousands of years, the active ingredient is curcumin, which is available worldwide. Preclinical studies point to mechanisms of action that are predominantly anti-inflammatory and antineoplastic, (acting to prevent, inhibit or stop the development of a tumour). Early human clinical trials demonstrated beneficial effects for dyspepsia, peptic ulcer, inflammatory bowel disease, rheumatoid arthritis, osteoarthritis, uveitis, orbital pseudotumor, (swelling of tissue behind the eye in an area called the orbit) and pancreatic cancer. Curcumin is well-tolerated; the most common side effects are nausea and diarrhoea. (Asher Spelman , 2013)Recent studies confirm curcumins low bioavailability, this has been known for some time, by pairing with black pepper which contains piperine, bioavailability is increased by 2000%. (turmeric-bioavailability, 2016) The significance of turmeric as a treatment approach. In a study titled, A randomized, pilot study to assess the efficacy and safety of curcumin patients with rheumatoid arthritis, forty-five patients were selected at random into three groups, group 1 patients receiving curcumin (500 mg), group 2 taking diclofenac sodium (50à ¢Ã¢â€š ¬Ã¢â‚¬ °mg) and group 3 taking the combination. The primary study endpoints were a reduction in Disease Activity Score (DAS) 28, the secondary endpoints included American College of Rheumatology (ACR) criteria for reduction in tenderness and swelling of joint scores. The researchers found all three treatment groups showed statistically significant changes in their DAS scores, the curcumin only group showed the highest percentage of improvement in overall DAS and ACR scores. More importantly, curcumin treatment was found to be safe and did not relate with any adverse events. (Sayer, 2013) Two possible research issues, one being to run trials with piperine added to the turmeric and measure results with piperine vs without piperine. The second issue would be to see is what effect the added piperine has on adverse effects. References Asher, G. N., Spelman , K. (2013, March). pubmed/23594449. Retrieved from ncbi.nlm.nih.gov/: https://www.ncbi.nlm.nih.gov/pubmed/23594449 Ng , Q. X., Koh, S. S., Chan, H. W., Ho, C. Y. (2017, February 21). pubmed/28236605. Retrieved from ncbi.nlm.nih: https://www.ncbi.nlm.nih.gov/pubmed/28236605 Rosenbaum, C. C., OMathà ºna, D. P., Chavez, M., Shields, K. (2010, April 2016). 20232616. Retrieved from pubmed: https://www.ncbi.nlm.nih.gov/pubmed/20232616 Sayer, J. (2013, December 26). turmeric-extract-found-superior-blockbuster-drug-rheumatoid-arthritis. Retrieved from https://www.greenmedinfo.com Shehzad, A., Rehman, G., Lee, Y. S. (2012, December 22). pubmed/23281076. Retrieved from pubmed: https://www.ncbi.nlm.nih.gov/pubmed/23281076 statistical-significance. (2014, April 1). Retrieved from iwh.on.ca: https://www.iwh.on.ca/wrmb/statistical-significance Subash, C., Gupta, Sridevi Patchva, Bharat, B. (2012, November 12). articles/PMC3535097. Retrieved from ncbi.nlm.nih.gov: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3535097/ turmeric-bioavailability. (2016, January 1). Retrieved from dailyhealthpost.com: https://dailyhealthpost.com/improve-turmeric-bioavailability/ turmericforhealth.com. (2013, September 14). Retrieved from health-benefits-of-black-pepper-and-turmeric: http://www.turmericforhealth.com/turmeric-benefits/health-benefits-of-black-pepper-and-turmeric

Sex, Drugs, Disasters, and the Extinction of Dinosaurs by Stephen Jay G

â€Å"Sex, Drugs, Disasters, and the Extinction of Dinosaurs† is written by Stephen Jay Gould, professor of geology and zoology at Harvard. This essay is one of more than a hundred articles on evolution, zoology, and paleontology published by Gould in national magazines and journals. It tells about scientific proposals for the extinction of dinosaurs – a confusing but an exciting problem that humanity tries to solve. By analyzing and describing each of the claims for the reptiles’ demise – sex, drugs, and disasters – Gould differentiates bad science from good science and explains what makes some theories silly speculations, while the other, a testable hypothesis. Any hypothesis, Gould says, begins with the collection of facts. In this early stage of a theory development bad science leads nowhere, since it contains either little or contradicting evidence. On the other hand, Gould suggests, testable proposals are accepted temporarily, furthermore, new collected facts confirm a hypothesis. That is how good science works. It is self-correcting and self-developing with the flow of time: new information improves a good theory and makes it more precise. Finally, good hypotheses create logical relations to other subjects and contribute to their expansion. The disaster theory, Gould claims, is an example of good science. It has testable evidence and has an impact on studies in other fields of science, it develops further and explains why the extinction of dinosaurs occurred simultaneously with other events. This theory suggests that a large comet hit the Earth sixty five million years ago, causing the cloud of dust to rise into the sky and to block sunlight. As a result, world temperatures went down significantly, the ice age bega... ...r optimum temperatures, hot climate caused the dinosaurs to heat up beyond their optimum. However, the heat didn’t kill them, but sterilized the males, because their testes functioned at certain temperatures. Gould argues that this theory is untestable, and the experiments with the influence of extreme temperatures on modern alligators do not necessarily explain the extinction of dinosaurs. Furthermore, many questions are not answered because of the absence of evidence. Gould states that this theory is another example of bad science. Sex, drugs, and disasters are both popular topics that grab public attention and scientific theories of the extinction of dinosaurs. While sex and drug hypotheses represent silly speculations, the disaster claim is good science: it provides testable evidence, has an impact on other scientific fields, and generates continuous research.

Essay --

The Colosseum or Coliseum was originally known as the Flavian Amphitheatre. The building was constructed by the emperors of Flavian dynasty, following the reign of Nero. The name ‘Colosseum’ is derived from the Latin word ‘Colosseus’ meaning colossal (‘Facts about the Colosseum’, n.d.). It was the largest amphitheatre of the Roman Empire and in the world (Guinness World Records, 2013). It was also considered as one of the greatest works of Roman architecture and engineering. The Colosseum could hold between 50,000 to 80,000 spectators. (William, 2005) It was used for gladiatorial contests and public spectacles such as animal hunts, mock sea battles, executions, reenactments of famous battles, and dramas based on Classical mythology. The building is used for entertainment in the early medieval era. It was later reused for different purposes such as housing, workshops, a Christian shrine, a fortress, a quarry, and quarters for a religious order (à ¢â‚¬ËœBBC's History of the Colosseum p. 1’ ,2012). Historical Aspect The Colosseum was built after the Flavian dynasty of Emperors including Ves...

Beloved :: essays research papers

Toni Morrison's Beloved is set in rural Cincinnati, Ohio, in 1873. The novel is centered on a woman named Sethe, who is the mother of four children, and an escapee from slavery in a Kentucky plantation 18 years ago. She lives with her daughter, Denver in a shabby house at 124 Bluestone, that they share with the ghost of a dead baby, which haunts Sethe by reminding her of past tragedies. Paul D, Sethe's new lover and a former Kentucky slave man whom Sethe takes in, helps shed light in Sethe's sad life. Also arriving at the doorstep is a mysterious, ill young woman who calls herself Beloved. Gradually, Beloved penetrates the lives of all who live in the haunted house, forcing Sethe to confront her nightmarish memories. Morrison's compelling scene in chapter 27 of when the thirty community women congregate in front of 124 Bluestone to battle the ghost haunting the house, is carefully constructed to contribute to the theme of healing and structure of the work. As Denver is awaiting transportation for her first day on the job as Bodwin's evening nurse, thirty neighborhood women pray and sing at the edge of the yard after hearing speculations from that the ghost of Sethe's dead daughter is causing the family to deteriorate. Sethe and Beloved intrigued by the music move to the porch. "Sethe was breaking a lump of ice into chunks.When the music entered the window she was wringing a cool cloth to put on Beloved's forehead.Sethe and she exchanged glances and started toward the window" (Morrison 261). As the Bodwin approaches in a cart with his horses to pick up Denver, Sethe is triggered by a flashback of when the schoolteacher and the slave catcher came to get her children 18 years ago. Racing towards the cart, Sethe releases the hand of Beloved and runs toward to crowd using the ice pick as an attachment of her hand to protect her Beloved. "He is coming into her yard and he is coming for her best thing..And if she thinks anythin g, it is no" (Morrison 262). The thirty community women whom Sethe was running toward stop her and Beloved neglected on the porch by herself disappears. "Sethe is running away from her, running, and she feels the emptiness in the hand Sethe has been holding. Now she is running into the faces of the people out there, joining them and leaving Beloved behind. Beloved :: essays research papers Toni Morrison's Beloved is set in rural Cincinnati, Ohio, in 1873. The novel is centered on a woman named Sethe, who is the mother of four children, and an escapee from slavery in a Kentucky plantation 18 years ago. She lives with her daughter, Denver in a shabby house at 124 Bluestone, that they share with the ghost of a dead baby, which haunts Sethe by reminding her of past tragedies. Paul D, Sethe's new lover and a former Kentucky slave man whom Sethe takes in, helps shed light in Sethe's sad life. Also arriving at the doorstep is a mysterious, ill young woman who calls herself Beloved. Gradually, Beloved penetrates the lives of all who live in the haunted house, forcing Sethe to confront her nightmarish memories. Morrison's compelling scene in chapter 27 of when the thirty community women congregate in front of 124 Bluestone to battle the ghost haunting the house, is carefully constructed to contribute to the theme of healing and structure of the work. As Denver is awaiting transportation for her first day on the job as Bodwin's evening nurse, thirty neighborhood women pray and sing at the edge of the yard after hearing speculations from that the ghost of Sethe's dead daughter is causing the family to deteriorate. Sethe and Beloved intrigued by the music move to the porch. "Sethe was breaking a lump of ice into chunks.When the music entered the window she was wringing a cool cloth to put on Beloved's forehead.Sethe and she exchanged glances and started toward the window" (Morrison 261). As the Bodwin approaches in a cart with his horses to pick up Denver, Sethe is triggered by a flashback of when the schoolteacher and the slave catcher came to get her children 18 years ago. Racing towards the cart, Sethe releases the hand of Beloved and runs toward to crowd using the ice pick as an attachment of her hand to protect her Beloved. "He is coming into her yard and he is coming for her best thing..And if she thinks anythin g, it is no" (Morrison 262). The thirty community women whom Sethe was running toward stop her and Beloved neglected on the porch by herself disappears. "Sethe is running away from her, running, and she feels the emptiness in the hand Sethe has been holding. Now she is running into the faces of the people out there, joining them and leaving Beloved behind.

Bartolomé de Las Casas.. Immanuel Kant, “What Is Enlightenment?” Response Essay

This reading is an account of the discovery of the Americas by Spanish Christians. It tells of the devastation of the many islands around Hispaniola and the mainland of what is now North America for forty-nine years. On the Spaniards arrival the Natives did no harm to them and believed them to be descended from the heavens. That was until the Spanish began to murder and torment them due to their greed for what the Natives had. The choices of converting to the Christian religion or dying were the Native’s only options and anyone showing any sign of resistance were killed. An estimated 12 million Native American souls were lost during those forty-nine years due to the devastation. The motives behind the Spanish’s taking over of the land was supposed to be religious but the killings, violence and theft showed no sign of religion at all. It was all about greed and the Native American’s were treated extremely unfairly. The Spaniards greed kept them from treating the Natives as anything more than beasts. It also makes me wonder how they would have treated the Chinese or Asians, since that is what they were originally looking for on their voyage west. Reading: 18-5 Immanuel Kant, â€Å"What Is Enlightenment? † This reading is an essay by Immanuel Kant going into detail about the lack of enlightenment, explain what enlightenment is and what the public needs in order to be enlightened. Kant explains what dependency is and how it is hard for someone to work themselves out of it and that enlightenment is a person’s emergence from their own dependency. He says that the public can only achieve enlightenment slowly. Freedom is required for enlightenment according to Kant, the freedom to use our own reason on issues. I think that this essay has a powerful message. Kant explains how important it is for individuals to be independent and free in order for the public as a whole to be enlightened. It would seem that these things are common sense to people, because they really are simple and things that we here every day but I have never really thought of it the way Kant explains it. Kant’s words are sort of a guide to what people should strive for in life.

My Significant Other

Art is composed of many different elements. There are many different styles of art that can be taught. Art has been used for thousands of years. Art is a way of expressing life. My favorite kinds of art are expressed through drawings and paintings. In Expressionist Art the artist tries to show strong certain feelings about something important. This can be done through sculptures, paintings, drawings, etc.When I am drawing I tend to draw people and things that relate to a person or multiple people. My sketches are complete with shading. Shading is to show shadows and contrast. My paintings are always outdoors and have to do with animals, plants, and scenery. Painting the sky and ocean have a lot of patience to be dealt with because It takes a right mixture of colors to make It feel lively. Pop art Is the most common art. It has to do with very popular seen people, places, or things.My favorite pop artist is Andy Warhol. The way he deals with the colors and shapes are amazing. I really enjoy the piece he did with Marilyn Monroe and the Campbell soup piece too. Surrealism is a type of art enjoy doing. When I have a strange dream I will take the most particular thing about my dream and turn it into art. I make it very mysterious and lifelike so everyone can witness what I saw in my sleep. I like to leave wonders and thoughts in others minds. Abstract art is also a favorite of mine.I will get a whole munch of random objects and glue them together and make another random object out of all these other pieces. It is very fun and creative. I once went outside and collect things to make a birds nest. Leaves, sucks, and other outdoors objects were collected and my masterpiece was finished. I received an excellent grade. Art Is different for everyone. Some use music as an art form, others use dance as an art form. Any way art is used it is still expressed through the artist. Art has and will always be around.