How Do Casinos Guard Against Unethical Behavior Essay

A casino is type of facility which homes and accommodates certain kinds of gambling actions. Casinos are most generally constructed, combined, or near with restaurants, cruise ships, retail shopping, hotels, or various other attractive tourist places. There is also much arguing over whether or not the economic and social effects of casino gambling outweigh the early income that may be generated. And also a casino that upholds any law consistently is working ethically. If the law is no mid shoe entry, then that law applies to everybody, and imposed on everybody. If that law is only applied to certain group of actors for the casinos personal gluttonous causes then of course that is termed as unethical. By the establishment of state legal action must be taken in opposition to these casinos for the right to not be distinguished in opposition to for using our minds to improve ourselves. And, a business should not be permitted to charge some clients more for the similar product as well, particularly right in front of the two clients at the table. Casinos have all rights to be as profitable as possible and achievable, but not by cheating the particular public. Casinos are faced with various unethical problems nowadays. â€Å"The International Casino Conference (ICC) was created in 2009 by the European Casino Association, in partnership with Clarion Gaming, as a strategic platform for ECA’s members, the European and International casino community to meet and discuss, in an intimate format, solutions to key challenges faced by the industry in Europe† (International Casino Conference (ICC), n. d). Representatives from the various industry divisions (casino, online, arcades, TV etc. , the one of the most brightest minds and most powerful casino executives, as well as strategy representatives, supervisors and gaming authorities meet jointly to talk about the long-term vision of the business, the expansions of the marketplace, the upcoming changes in policy and the most significant strategic and regulatory problems having an impact on the casino business sector in Europe. Casinos around the earth face a real challenge in consistently recognizing undesirables, banned persons and self-excluders. These security and regulatory driven needs must function fficiently, yet should incorporate seamlessly into existing processes of the business in a method that origins minimum disruption to other clientele, or the business itself. Failure to precisely recognize these target groups can have an important fiscal impact on a casino, creating the right solution is a key constituent of the security toolkit. Unethical practices always create lots of problems in all area of concerns. Proper measures must be taken to overcome all these unethical practices in the Casino industry to continue working in a good manner. Visimetrics specialize or concentrate in the design, expansion and produce of high-performance recording systems of digital video, storage space and organization systems for audio and video surveillance. As a well recognized and extremely appreciated supplier to the casino segment, Visimetrics recognized the demand of these casino sector’s for a solution that would precisely and consistently recognize banned people, self-excluders and even VIPs. After a widespread marketplace trials and research, Visimetrics partnered with various types of face identification expert, Omni Perception. Omni Perception’s tactful and world-leading approach to recognizing non-compliant subject matters in any lighting circumstances and in real time made it the perfect solution for this atmosphere. â€Å"Omni Perception’s live facial recognition solution was simple to install, easy to use and gave great results. All the staff at the casino was impressed by its ability to recognize subjects, even non-compliant ones, in the near-dark environment of the gaming floor. Visimetrics have been consistently impressed with the performance of Omni Perception in what was a very testing environment. (Case Study: Real-Time Facial Surveillance – Casinos, 2012). Addiction to gambling can be as great of a trouble as alcoholism or drug addiction The current increase in popularity and attractiveness of online gambling, casino gambling, and gambling to lift funds for charitable associations poses many ethical and social issues. Gambling and the accessibility of gambling chances in the community lift special troubles for someone stressed with the addiction. â€Å"The simulation involves running a complete business consisting of three types of casino – a basic gaming club, a more up market gaming club and a top of the market casino. Decisions cover marketing (customer incentives and promotion), finance (bank loans) and casino operations (resourcing and quality improvement). So, it is especially suited to help participants appreciate the general management of a complete business, its main functions, and how they interact† (The Challenge Series, 1999). Technology has facilitated law enforcement to react more rapidly to calls for all the service, make use of more superior non-lethal compliance utensils, and make use of the Internet to battle crime. The basis of ethical practices and performances is mainly based on the Fourth alteration of the Constitution that has been supplemented by the courts of the US delivering judgments that influence the use of various types of technology by law enforcement administrators and officers. Ethics is the capability to create a distinctive alternative among what is wrong and what is right. Officers of the Law enforcement make use of their discretion when the advantage of community outweighs the letter of the law. â€Å"When it comes to technology, there is no „technology ethics? just ethical situations that involve technology (Kallman & Grillo, 1993, p. 3). Technology allows unethical acts to be facilitated faster than before and can be more difficult to detect. Although most ethical values are learned throughout childhood, other ethical values are guided by laws and customs based on the ethical values that are reflected by society’s expectation of behavior† (Savannah, 2012). An officer of the law enforcement experiences disagreement when his/her individuals ethical approaches contradicts and are different with an existing rule or law. It is a sad fact that the workers of just about all businesses will infrequently encounter group members who are receiving part in unethical behaviors. Such unethical behaviors actions consist of a large diversity of different activities. Along with the most general unethical behaviors of the business of workers are creating long-distance calls on company lines, duplicating software for make use of at house, falsify the amount of hours worked, or much more grave and unlawful practices, such as embezzling cash from the business, or faking business records. Like most entertainment projects, casinos provide a work environment that is generally welcoming and fun to be around. So our partnerships with tribal leaders, local communities, architects and designers have dealt us a hand that even the sharpest of card sharks would hold on to† (Coast to Coast, 2008). Casinos have two common aims: enlarging the length of maintains for on-site visitors, and lengthening the appeal with the intention of enlarges the potential marketplace. Many casinos suggest complimentary services and commodities known as â€Å"comps†. Comps can consist of objects for example caps, buffet, and T-shirts for the low-end group of actors, up to dinners, transportation, and hotel accommodation for the higher-end group of actors. The area recognized as the casino cage functions as the fiscal center of the process. It maintains an accountability of the chips, tokens, and cash that are used in order to fund the casino’s operations. Business ethics are ethical values and codes that determine conduct in the company world. It denotes to commercial actions, either with other business homes or with a single consumer. They can be applied to every facet of company; from generation of a thought to its sale. Businesses make use of the community for its functioning and resources, thereby obliging it to the wellbeing of the society. While the aim of any company is to create profits, it must contribute to the interest and wellbeing of the community by guaranteeing fair practices. On the other hand, gluttony has led the present company scenario in the directions of unethical practices of the business, lawful complications and common mistrust. The financial division is abuzz with acts of infringement of norms to accumulate riches in an unethical manner. Following are some of the actions that come in the ambit of unethical practice. * â€Å"Resorting to dishonesty, trickery or deception. * Distortion of facts to mislead or confuse. * Manipulating people emotionally by exploiting their vulnerabilities. * Greed to amass excessive profit. * Creation of false documents to show increased profits. * Avoiding penalty or compensation for unlawful act. * Lack of transparency and resistance to investigation. Harming the environment by exceeding the government prescribed norms for pollution. * Invasion of privacy used as leverage, for obtaining personal or professional gains. * Sexual discrimination† (Ethical and Unethical Business Practices, 2000). Speaking to unethical practices and behavior is necessary to maintain an ethical atmosphere in an organization. Integration of ethical customs and conduct into every levels of the business can be done in the following methods. * Codes of business ethics must be formulated so that workers are conscious of the organization’s anticipations concerning ethical conduct and norms. An appeal procedure should be in place so that any unethical performances can be brought into light. * Seminars on company ethics must be conducted for workers. This will assist them in understanding the significance of ethical work customs. * Compliance officers should be appointed to stay a check on deception, bribery, and abuse in the company. * To encourage ethical actions, performance organization schemes of the organization should be modified to integrate ethical actions as a parameter for assessment and rewards. Business houses that obey with ethics to decide their carry out are shrinking in number. The lack of company ethics in the marketplace is a big cause to worry. Organizations now identify the positive results and effects of being ethical, considerate and humane. They have a competitive border in the marketplace, for the reason that of the honesty they demonstrate in their services. Their ethically upright reputation gives attention on better employees and assists in retention. Although ethics are lawfully binding in the majority cases, self- examining, clearness and answerability will go a long way in establishing belief of the citizens. In addition this, it creates sense to modify, previous to you are penalized. â€Å"Some unethical acts can also be illegal. For example, an employee who has access to a company’s financial records, such as a bookkeeper or accountant, could use her access and expertise to embezzle company funds. An employee having access to personnel files, such as a human resources representative, could commit identity theft and use employees’ Social Security numbers to raid bank accounts or fraudulently obtain credit cards† (Joseph, 2012).

Heredity Determines Personality

Heredity determines  personality Argument supporting  Heredity  determines  personality Introduciton: Personality is defined as the sum total of beliefs, behaviors, attitudes andvalues that distinguishes an individual. Each of us has unique personalitieswhich distinguish us from the others. Even twins who look alike and arereared in the same environment differ in personalities. A number of factorsdetermine a person’s personality. These include environment and genetics. Our personality is the product of the interaction of these two factors.It is notexclusively molded by the environment or genetics but a combination of  both. Body: Heredity is the main factor which determines a person’s personality. TheDNA makeup of a child have all those characters and personality traits thathis parents had. Its no doubt that person’s learn through learning andenviornment which affects their perosnality but the point is, a person willlearn what he has percieved in his mi nd and that comes from heredity. Hereditary, or the genetic transmission of characteristics from parents tooffspring, determines personality to a certain extent.Hereditarycharacteristics manifest at birth such as hair and eye color, skin color andbody type. Hereditary also includes aptitude or the capacity to learn a skill orinclination for a particular body of knowledge. It establishes the limits of  one’s personality traits that can be developed. This aptitude creates the desire for a person to learn something. Forinstance, the son of a sports hero like a boxer superstar is expected toinherit the genes of his father.His capacity for growth in the boxing arena isimmense because he is born with the ability. Or, take the case of a daughterof a writer. Obviously, with her genetic predisposition to write she will bemore inclined to study or learn writing compared to other endeavors such assports. Behavioral geneticists, Behavioral geneticists believe that the genesdo not act a s the exact blueprints that determine every detail of ourpersonality and behavior; rather, they think that heredity or these enesreveal through a person’s actual interactions with the environment. Thegenetic make-up of a person brings out particular reactions to things andpeople which in turn determine the person’s personality. To further explain this, it is important to know how DNA works. The DNA of aperson is responsible for a certain kind of nervous system such as one that isalarmed at new situations, one that wants new sensations and one that isslow to react.In different situations, children react according to the one that would be most suitable for their genotype or genetic endowment. The abilityto choose reactions though increases as a person grows older. Conclusion: The personality of an individual is mix of both inherited factors and learningand enviornmental facotrs but heredity plays a bigger role in determiningthose traits which affect our personality and o ur perception and how wepercieve things and learn them. http://www. scribd. com/doc/23710964/Heredity-Determines-Personality

Quantitative Article #2 Research Paper Example | Topics and Well Written Essays - 1000 words

Quantitative Article #2 - Research Paper Example 137). The second population under study included emergency department (ED) nurses working at the Prince of Wales Hospital in Shatin. A sample of 22 patients that needed NG tube reinsertion of tube placement check that presented themselves at the hospital participated in the study. The sample precluded patients who had certain medical complications including those who experienced vomiting tachypnea, and fever (Ho, Rainer & Graham, 2013, p. 138). Non-probability sampling was applied for the patients since not all patients had an equal chance of representation. Those with complications did not have a chance to be included as part of the sample. For the patients, accidental sampling was applied considering that only those patients who met the criteria and availed themselves at the hospital during the study period were featured in the study. Although opportunity sampling is often associated with bias and therefore reduces the representativeness of the sample and the generalisability of th e findings of the study, it was appropriate for this study since the samples were later randomized which served to increase the generalisabilility of the findings. The sampling plan applied was also appropriate considering time constraints and the limited number of patients that visit the hospital who are part of the population under study. While a sample of 22 patients seems small, the number has the capacity to produce reliable and generalizable results. A sample of 30 nurses participated in the study. The sampling of nurses was done in two stages. Given that all the nurses in the hospital had equal chance of participating in the study, probability sampling applied for the first stage of sampling. The second stage of sampling was based on convenience sampling considering that all those who returned their questionnaires featured in the study irrespective of

Causal Argument video games make children obesity Essay

Causal Argument video games make children obesity - Essay Example All the above causes have been substantively evaluated and proven to have a direct impact on obesity; however, debates have recently ensued, concerning the relationship between video games and obesity. According to a study by WHO, video games are the leading cause of obesity in young children and teenagers; the research further shows that a third of children in different parts of the world are overweight (Ingham). Video games make children fat, given that screen time takes away time for healthy lifestyle habits such as dieting and vigorous games. This paper will examine the premise that video games make children fat, by highlighting a number of facts in the relationship between obesity and video games. One way in which video games cause obesity in children is that video games replace active play and exercise, thus making the children physically unfit. It is advertent knowledge that obesity is high in those people who do not exercise regularly to flush out excess calories in their bod ies (â€Å"Obesity’). This is so because vigorous physical exercises require a lot of energy; the body can only get by burning the excess fats stored in the body as an alternative source of energy. Physical activity also tends to reduce the levels of hunger in obese individuals, besides enhancing their bodies’ ability to metabolize fats. ... Many studies have recently shown that, on average, children absorb up to 163 more calories when playing video games than they would when not playing (â€Å"Video games make kids fat – study†). This trend has been linked to the emotional stress that video games have on children, creating the need for a reward; unfortunately, children tend to eat mainly sweet and fatty foods thus further aggravating the risk for obesity. Dietary strategies are not an option for children who are involved in video games because, being highly addictive, the video games make children insensitive to nutrition. The glee of fatty, sugary foods is every child’s ultimate reward for the extreme mental and emotional stress that accompanies playing video games. Coupled with a lack of vigorous physical exercise, excess calories in children are a complete recipe for obesity. Obesity also results from psychological factors such as negative emotions of boredom, anger or sadness (â€Å"Obesityâ₠¬ ); all these emotions are common in children during video games. Studies have shown that many overweight people usually have emotional or psychological problems, which affect their eating habits accordingly. When playing video games, children are prone to extreme emotional stress or psychological problems, which emanate from their high involvement in the video games. For instance, a simple act of losing a fight in a video game may provoke feelings of anger or sadness in children, thus causing emotional instability. In the event of such emotional or psychological instability, children often tend to act out in defiance response to the feelings of loss, anger or sadness. In most cases, children will respond to negative feelings of anger and frustration by eating more

Is Killing Nonhuman Animals Wrong and the branch topic is Regan and Essay

Is Killing Nonhuman Animals Wrong and the branch topic is Regan and His Critics - Essay Example Regan’s book and article on issue was written some time ago and since then there have been several critics disagreeing with the philosopher. First of all, Regan claims that the whole system of exploitation and killing animals is fundamentally wrong (in any area by any means). To change such fundamental wrongness and exploitation of animals requires drastic changes in people’s beliefs and habits. Furthermore, killing animals is causing pain and harm to them. Even though animals are not human beings, they feel pain and they suffer. Causing pain and suffering is wrong, so the very idea of killing animals is wrong too. Morality is a certain set of rules. A person agreeing to abide to those rules is as if signing a contract. Children are taught to abide to the rules almost from their birth. Keeping this idea in mind we have to remember that we have certain duties to animals as we have some duties to each other. Such thinking reflects contractarian position. From utilitarian perspective one has to look for equality of rights. Animals which live together with us in neighboring environment have to be counted. Humans and animals are very different. And yet, they have a lot in common. Animals like humans have inherent values and, thus, should not be killed: â€Å"All who have inherent value have it equally, whether they be human animals or not† (p.

Credit Crunch Essay Example | Topics and Well Written Essays - 500 words - 5

Credit Crunch - Essay Example This paper briefly analyses the major reasons for the credit crunch started in the last year. The major reason for the current financial crisis is the unwise lending habits of the financial institutions like banks. â€Å"Banks found ways to increase the number of mortgage loans through strategies such as interest only mortgages, 100% mortgages and lending to people with poor credit histories† (Who is to Blame for Credit Crunch?). American public have the habit of spending all the money they earned without saving anything for the future. When they are need of money they approached the banks and the banks were ready to give them loans as much as they required, without assessing their financial capabilities. Banks never calculated that an economic crisis like the current one may happen in near future. The banks thought that the global economy is a renewable source. They consider it as an ocean of wealth which will never be exhausted. The allocation of resources in the case of a bank is mainly the loans of different forms to the customers. This allocation has not been don e properly by the banks. They have allotted loans to all the people irrespective of the financial strengths of the customers. They have not conducted any reviews to assess the financial setups of the customer at present and also they failed to forecast the future. On the other hand, the greedy customers accepted all the offers from the banks with both hands. They have approached the banks for everything and the banks were ready to fulfill their dreams. The banks were too focused on selling their goods or services rather than buying the goods or services. They thought the success of banking business rest on selling rather than purchasing. They never bothered too much about the returns against the services they provided. In their opinion, American economy was capable of facing any challenges or threats from the

Social Entrepreneurship Essay Example | Topics and Well Written Essays - 250 words - 4

Social Entrepreneurship - Essay Example ng an increasing trend these social enterprises are not practicing on ethical grounds and are needed to consider ethical principles while executing their decisions. People’s confidence in the integrity and honesty of these social enterprises is decreasing day by day and lack trust these enterprises consider social benefits while conducting business activities. As proposed by Rhode & Packel (2009), numerous factors impact the ethical decision making within all sorts of organizations and in order to solve the problem of rising misconduct, an in depth analysis of such factors is needed. The proposed factors include moral awareness, moral decision-making, moral intent and moral action. And individuals vary on these grounds causing cognitive biases that lead to the development of unethical behaviour. Being a part of business enterprise, the organizational culture and structure also helps in manipulating individuals’ acts and decisiveness on moral grounds. The authors also pr ovided the main areas where ethical considerations may arise in a non-profit organization such as social enterprise. These include conflicts of interests, compensations, publication & solicitation, investment policies, financial integrity, strategic management and accountability. Thus in order to encourage ethical decision making, certain guidelines provided may be followed such as ensuring effective and efficient codes of conduct as well as compliance programs, encouraging effective management of financial affairs and incorporating an ethical culture that inhibits immoral conducts. But all these measures would be ineffective if the ethical reasoning does not descend from the people occupying leading positions. The importance of ethics can’t be neglected in any sort of organization or personal decision making but its significance in non profit sector can’t be neglected as it forms the basis of societal gain and its violation may result in hurting not only the economy but also the social

Statement of work Essay Example | Topics and Well Written Essays - 750 words

Statement of work - Essay Example The firm has an annual budget of four million dollars and employs a staff of about 50 employees. Salaries, benefits, and rent constitute nearly 80% of the $4 million dollar budget. Objective The objective is to carry out a financial annual audit of the Purchaser’s resources in accordance with the rules and principles set by the government. Also, the Contractor shall analyze and evaluate the internal control. All the basic financial statements have to be audited by the Contractor that present the Purchaser’s revenues, expenses, and balance. All the currencies shall be expressed in US Dollars including the statements, schedules and the cost rates. Scope The Contractor shall supply all the labor, resources, services that are necessary to perform the annual audit of the Purchaser. An audit of the Purchaser’s financial statements should be performed by the Contractor in accordance with the generally accepted rules and standards laid down by the government for auditing . For the above requirements to be met, the Contractor shall use the guidance provided by the President’s Council to assist the auditing. The Contractor must examine the financial statements that include the revenues received from programs that have been funded by the Purchaser’s company. ... If the financial systems require the application of any information systems then the Contractor shall obtain an understanding of the working of the system considering the internal control and carry out tests to make sure that the system is functioning as intended. In the case of non-operational controls, the Contractor shall also provide evidence to support why any control is not functioning as it should, and shall provide recommendations to improve the system. The above standards shall also be followed by the Contractor while preparing reports including an opinion report, internal control report and reports analyzing the conformity with rules and regulations. Requirements for Financial Audits The Audit Performance: An audit of all the financial statements of the Purchaser’s company shall be performed by the Contractor according to auditing principles laid down by the government and based on the guidance issued by the government relating auditing requirements. The same standar ds shall be followed while preparing reports and other documentations. All the reports shall be incorporated in one Performance Report that shall be received by October 15th, 2013. Documentation: The annual financial audit documentation must include: a) A formal work plan including a schedule for completing the audit at each step, the staff that have been assigned for the audit, and a schedule of the site visits. b) An evaluation of the risks including general risk, control risk, fraud risk and so on. c) The set of audit procedures being followed d) The testing plans e) A memo summarizing the conclusions reached on the findings Internal Control Requirements An understanding of the internal controls shall be acquired in order to plan the audit. A detection risk should be

Marketing Management Assignment Example | Topics and Well Written Essays - 250 words - 4

Marketing Management - Assignment Example theless, applying a simple but effective strategy before facing a competitor usually gives businesses first hand advantage even before the real battle starts From the story of the warrior and the lion, I have learned that victory is not always for the strongest. All that one needs is to spot a target, stand at a safe distance and make the attack. In relation to business and competition, we can say that it is not necessary that we use lots energy in fighting our competitors; in contrast, we should develop effective strategies that can help finish the competitors at only one strike. The only thing that marketer should ensure a better marketing strategy. Moreover, competition is important because it leads to improved quality product and better services. This is due to the fact that all the business will be competing to remain relevant and not to made exit. It also protects the public being manipulated with sole businesspersons who have selfish stakes. As a result, both the economy and the quality of product will continue to improve making business more` effective and efficient (Viardot 70). Conclusively, applying a simple but effective strategy before facing a competitor usually gives businesses first hand advantage even before the real battle starts. From the short story of the lion and the warrior, we can conclude that one does not need to apply a lot of energy but just use tactics that can paralyses competitor (Viardot 40). Therefore, for continued existence of a business, it must ensure that it develops effective strategies that can act as shortcuts and tam their

Health and social care unit 7 Essay Example for Free

Health and social care unit 7 Essay Behaviourist approach, people believe that behaviour has been learned when we are younger and effects us later on in life e.g. if a child is too strictly potty trained then may effect them later on in life, and could have OCD Freud believed this. Classical conditioning is a theory discovered by Pavlov a Russian physiologist he worked on dogs and the digestive system before this study people believed that saliva was produced when food in in the mouth but then Pavlov found out it happened when the dog saw the food, possibly smelling the food. Pavlov used classical conditioning, his experiment was used with a dog. When the bell rings the dog doesnt do anything until after a while Pavlov gives the dog a treat every time the bell is rung so every time the bell rings now the dog will start salivating. This is how systematic desensitisation works, people associate a fear or a phobia by something they may of seen the say that an accident may have occurred causing the phobia e.g. if a man had a car accident and the car that crashed in to him was blue, the man may have a fear of blue now because of this (the dog learning that food comes with the ring of the bell) psychologists can help this by slowly showing the man that blue isnt scary by talking about the colour, seeing the word written on paper then seeing the colour and being comfortable with it, this is then cured of the fear this is called the Hierarchy of fear. This reaction cant be learned so he called this unconditioned response. This theory is what psychologists use to look at phobias, it shows that there is always something too set a behaviour off e.g. if something bad happened in your life and the most thing you remember is a poster on the wall or even a song you listened to that night, you could develop a phobia of that poster or song. The best way to help this is to find the cause and ask the patient to make a list of their worst fear about that phobia. This is where operant conditioning comes in, this is used to help peoples frame of mind, they use reinforcement techniques and create more appropriate behaviour. â€Å"Let’s say that at your house whenever someone flushes the toilet the shower gets crazy hot. After a while, you learn to jump out of the shower stream whenever you hear the toilet flush. A guest at your house won’t know that this happens, so she will jump out of the stream of water when it gets hot but not when the toilet flushes.† http://instruction.blackhawk.edu 20:39 18/12/12

A marketing plan to help Vinamilk organisation

A marketing plan to help Vinamilk organisation Vinamilk, one of top milk manufacturers in Vietnam, is specializing in manufacturing high quality products from core dairy products include liquid and powdered milk to value added dairy products such as condensed milk, cheese, yogurt and coffee The organisational objectives are to grow its market share in Vietnam as well as overseas countries. Hence, to expand market share in Australia, one of the large export markets of Vinamilk, this organisation has to develop a good marketing strategy for a product named Dielac Sure. This product, which is developed by Center for Nutrition Research and Product Development of Vinamilk, is good for older people and intolerant persons because it contains high protein and no lactose help to increase calcium absorption, digestion, advantageous bacteria and laxative, especially it is trusted to use as medicine. It is seen that there is a big opportunity for Vinamilk Company to sell the special product in this prosperous country, Australia with a highly developed economy and a diverse population, especially high demands of increasing number of older people on products good for their health and lifestyle. In addition, Vietnam and Australia are all members of World Trade Organisation (WTO), ASEAN Australian New Zealand Free Trade Agreement (AANZFTA) and Asia Pacific Economic Cooperation (APEC), therefore, Australia government breaks down trade barriers by liberalizing international trade and investment rules to support Vietnamese traders who want to run their business in Australia. However, to limit risks as well as human and financial resources, Vinamilk would initially use exporting as the mode of entry in this target market. It appears many challenges for Vinamilk when exporting Dielac Ensure into Australia such as strong competition, different consumers needs and wants, strict regulation s and high products standardsà ¢Ã¢â€š ¬Ã‚ ¦Conversely, Vinamilk can expand their international business once Dielac Ensure is accepted in Australia market, it can be also sold in New Zealand and other markets where have high demands about products. The purpose of this report is aim to increase the market share that Vinamilk organisation holding through introduction of Dielac Sure in the Australia market. This report, however, is prepared and based on assumption of Vinamilk, marketing strategy proposed in the report may change and it does not guarantee that it can achieve success in Australia. Structure of this report comprises of: Marketing environment Foreign market analysis Marketing strategy Marketing implementation Financials Evaluation and control procedures Through these analyses, Vinamilk will explore Australia market by this flexible marketing strategy with competitive prices and effective distribution channels, specially a product strategy. And it is expected that Vinamilks market share will be increased by 10 percent within two years when Dielac Sure is launched in Australia. This strategic marketing plan also recommends Vinamilk to apply SWOT analysis, Total Quality Management and Marketing Audit in evaluating and controlling marketing activities. These methods are very useful and efficient. Furthermore, Vinamilk should manage its employees, who play a vital role in marketing activities, in an effort to satisfy their demands and needs. If employees get high job satisfaction and a strong commitment to the organisation, employees will attempt in order to achieve the organisations goal and objectives. In addition, Vinamilk should focus on customers demands and wants first, and try to develop and maintain long term customer relationships. Finally, it is the international business, there are many risks for the organisation, it hence requires that Vinamilk should prepare careful exit strategies for the bad situation happen in the future. TABLE OF CONTENT I. INTRODUCTION Background Vietnam Dairy Product Joint Stock Company (Abbreviated Vinamilk) was founded in 1976 under the name of Southern Coffee Dairy Company with the initial capital only 100 billion VND. Going through 24 establishing and developing years, Vinamilk Corporation grows up and becomes a leading producer of dairy products in Vietnam, holding 75% of Vietnamese milk market as well as one of the top 100 strongest brands by the Vietnamese Ministry of Industry and Trade in 2006. (Vinamilk, 2010). At this time, VInamilk is manufacturing and trading many different product ranges including liquid and powdered milk, condensed milk, drinking and spoon yoghurt, ice cream, and cheese, coffeeà ¢Ã¢â€š ¬Ã‚ ¦ Vinamilk commits that always satisfy customers with high-quality, safe, and diverse products, the best service and competitive prices. Besides strong domestic distribution with 183 distributing channels and 94,000 selling points throughout Vietnam, Vinamilk products are exported to many countries such as the Australia, United States, France, Canada, and Asia. Purpose of the report This report creates a marketing plan to help Vinamilk organisation, a Vietnamese brand to achieve a successful launch of Dielac Sure in Australian market, one of the potential markets for this product as well as for Vinamilk. However, the report has finished in a short time, there are many limitations in marketing research, customer analysis and the financial budget. The marketing strategy proposed to the organisation in this report may be changed in the future. II. FINDINGS Marketing environment 1.1 Cultural environment Today, Australian society is changing values and demographics. It results not only opportunities but also challenges to milk manufacturers, in particular to Vinamilk organisation. The increasing number of older Australian offers a big market segment for Dielac sure. Furthermore, this elderly population is trying to maintain active lifestyles as well as seeking solution to have healthy lifestyle. Australian people require products, which are good for their health and maintain quality of their sleep as well as quality of their life. It is apparently seen many Australian consumers now are looking for products friendly to the environment. There is a new tendency become Green consumer. They accept to spend more in purchasing products having eco friendly package as well as take an account of fair trade or environmental practices. (choice, 2009) The increasing of local supermarket, a huge supercenter is convenient for consumers purchase. They can buy Dielac Sure in anywhere at anytime. Besides, development of technology is playing a vital factor in supporting consumers purchase. Shopping online or buying at home through Internet or telephone is very convenient to busy consumers. Consumers are pay more trust on other peoples experiences and when decide buying purchase, they usually trend to buy brand, not buy products. 1.2 Economic Australia has a sustainable rate of economic growth with GDP per capita $38,500 in 2009 (ABS, 2009). It is slightly higher than that of the United States, United Kingdom, Germany, and France representing the most populous countries. The economic crisis in 2008 affected the Australian economy by decreasing construction projects, housing turnover, including the serious decrease of commodity sales. The employment rate increased greatly. However, at the end of the fiscal year 2008, Australia still kept growing and gained the fastest pace 2.7% in 2009 (Economywatch, 2010). Australian is putting their confident in the economy due to continuously growing consumer price index. (ABS, 2010). The Australia Government is controlling consumer inflation on an average between two and three percent over business cycles by a responsible monetary policy. Consequently, the inflation is low at only 2.3% in March 2010 (ABS, 2010). In addition, with the sound and practical structure of financial regulations and institutions, Australia is seen as a potential investment destination for other countries. 1.3 Population Until now, population of Australia is over 22 million people with birth rate (12.47 births/1,000 population) is more than death rate 6.68 deaths/ 1000 population (ABS, 2010). Although it is the large country with the area over 7 million square kilometer, population of Australia is mainly concentrated in urban areas. This prosperous country has high GDP $997.2 billion (2009 est.) (CIA, 2010) and personal income per capita is high $19,213.50 per person  (Nation master, 2010) meanwhile inflation rate and unemployed rate is low, only 1.8% and 5.6% established 2009 (CIA, 2010). One element of Australias natural resource base is minerals. Other important natural resources involve forestry and fisheries, and together with agriculture, they contribute significantly to the Australian economy and Australias Gross Domestic Product (GDP). Since Australia purchases more goods and services from overseas than the value of goods and services it exports (ABARE, 2009a), export value of minerals hold approximately 7.7 per cent of GDP. Australia export value $160.5 billion is slightly less than import $4 million. Current account balance of Australia is -$29.89 billion (2009 est.) and ranking 182nd compared to the world. However, its exchange rate is so high 1.2894 AUD/ USD (2009). Goods enter Australia that be cleared by the Australian Customs Service and depending on the type and value of the goods or products, there may be costs involved, including clearance fees, customs duty, goods and services tax and other taxes. Especially, dairy products imported to Australia subject to Imported Food Control Act 1992. 1.4 Political and legal environment The Australian political environment is very stable. It has a lower rate of riots, terrorism and chaotic political dispute. Australia attracts new businesses by a strong, transparent corporate governmental system as well as low barriers to trade and investment. It is very easy to establish a new business in Australia. It only takes two days to complete the license. On 14 June 1990, an agreement on trade and economic co-operation between Australia and the Socialist Republic of Vietnam was signed. It creates opportunities for Vietnamese companies doing their businesses in Australia. (Australian Treaty Series, 2010) In spite of this, it is an important and compulsory aspect that any organization has to consider in order to operate business legally in Australia. Vinamilk is in charge of protecting intellectual property rights worldwide, ensuring to enforce state as well as federal rules and regulations. In addition to regulation by Australian Government, Vinamilk needs to follow a number of laws and regulations, including the following: Trademarks: the logo or symbol represents for the company. Vinamilk has also registered the trademark in 79 countries including Australia in 1999. Patents: an exclusive right granted by a government to manufacture or use an invention during a specific period of time. Vinamilk can register its patent for this product that is safe for users and use as medicine for feeding . Copyright: The right of protecting the authors original products against illegal usage from plagiarism. Trade secret: used to prevent leaking secret traditional method. For instance, the secret of manufacturing natural latex rubber Dielac Sure of Vinamilk Company. Foreign market analysis 2.1 Describe market 2.1.1 Australian dairy industry 2.1.1.1 Overview The Australian dairy industry is Australias largest processed food industry, and ranks in the top four of the nations rural industries. Australias climate and natural resources are favorable to dairying and allow production based on year-round pasture grazing. Australia has almost two million dairy cows, producing around 9 billion liters of milk each year. http://www.readyed.com.au/urls/dairy/dairy.html Over two-thirds of the 9.4 litres of milk produced in 2008-09 was produced in Victoria, 10 percent in new South Wales and 7 percent in Tasmania. Dairying occupies a relatively large proportion of the agricultural sector in Tasmania Just over half the milk produced in Australia during 2008-09 was consumed by the domestic market; the remainder being exported as either drinking milk or manufactured products. 4 www.dairyaustralia.com.au Milk Production Report, viewed 16 February 2010. 5 In 2007-08 the value of Tasmanias livestock products (which mainly includes wool, milk and eggs) was $413 million. Of this amount $275 million was the estimated value of farmgate milk production (approximately 67 per cent). Source: Australian Bureau of Statistics 1307.6 Tasmanian State and Regional Indicators, December 2009 www.abs.gov.au; and www.dairyaustralia.com.au, Dairy 2009 Situation and Outlook, June 2009, p. 82. 7 About half of the domestic consumption is as drinking milk, the remainder being used in the production of cheeses, butter, and milk powders. Dairy Australia, Dairy 2009: Situation and Outlook, June 2009, www.dairyaustralia.com.au. 2.1.1.2 Recent developments In 2008, Dairy Australia reported that the Australian dairy industry was enjoying the best world market conditions in decadesà ¢Ã¢â€š ¬Ã‚ ¦ international dairy commodity prices rose to record levels through 2007, due to consistent strong demand and tight supplies, as well as the effects of exchange rates and cuts in export subsidies. This led to higher farm-gate milk prices for Australian dairy farmers- prices increasingly by more than 50 percent in southern region during 2007-08. Dairy Australia did note that despite the optimism, the industry still remain constrained by the high cost and limited availability of production inputs, uncertain climatic conditions and reducing herb numbers. Australian Dairy Industry in Focus 2008, p. 3. Higher farm-gate prices continued into the 2008-09 season until, following the global financial crisis, milk processors reduced the price paid to farmers sharply. Besides, Australian milk production declined year on year by 4.9 percent in the first four months of 2009-10 as a result of drought and low water allocations in the irrigation system, the low prices as well as reduced demand. Monthly milk production Source: Dairy Australia, www.dairyaustralia.com.au. 2.1.1.3 Competitors in market The manufacturing sector of the Australian dairy industry has become more concentrated since the first stages of deregulation in the late 1980s; the outcome being increased foreign ownership and a reduction market share of farmer owned cooperatives. The five major companies have increased their milk processing capacity from 50 percent to 75 percent of the market. In 1999, the five largest milk manufacturers in Australia were Murray Goulburn, Bonlac, Daisy Farmers Group (all three entities were cooperatives), National Foods Ltd and Pauls/ Parmalat. Today, Bonlac is owned by Fonterra, and the Dairy Farmers Group has been acquired by National Foods. Fonterra (20 percent), together with Murray Goulburn (the largest remaining farmer owned cooperative, supplying 37% percent of Australias milk) are the prominent market players in the manufacturing milk market 2.1.1.4 Distribution Milk sold through various channels including fast food outlets, supermarkets, independent grocers, corner stores, and service stations. However, the sale of milk through the supermarket channel has slowly been increasing; Dairy Australia noting a recent change in the behavior of two large chains- they have embarked on a marketing campaign encouraging consumers to make comparisons between their own generic branded milk with that of branded products. Dairy Australia comment that although this behavior is unlikely to affect the volume of dairy products consumed there may be an impact on the channel and value of dairy sales as consumers seek greater value in their purchases and move to generic labeled and price discounted branded products. 2.2 Market size (ok) Drinking milk sales by state (million litres) NSW VIC QLD SA WA TAS AUST 1979/80 531 437 249 127 119 41 1,504   1989/90 582 449 316 150 164 47 1,730 1999/00 597 440 383 185 190 48 1,933 2000/01 633 456 393 201 201 50 1,934 2001/02 626 460 403 185 200 50 1,924 2002/03 620 475 404 183 208 52 1,942 2003/04 627 476 418 196 212 52 1,981 2004/05 641 486 429 200 215 53 2,024 2005/06 660 499 444 192 216 50 2,061 2006/07 692 510 474 201 226 53 2,156 2007/08 682 524 499 205 237 55 2,202 2008/09(p) 696 533 510 208 241 56 2,244   Source: Milk processors and State Milk Authorities Australian milk consumption has been steadily shifting from regular to modified milk types, such as reduced and low fat milks, over a number of years. This trend reversed for a period during 2008, as consumers responded to rapidly increasing retail prices by switching to the relatively lower-prices regular full cream milks. The longer-term trend has returned during the most recent year. Drinking milk sales by  type (million litres) Regular Reduced Low  fat Flavored UHT Total 1989/90 1,257 322 111 40   1,730 1999/00 1,099 498 173 164 1,933 2000/01   1,094 415 95 165 165 1,934 2001/02 1,074 435 105 170 140 1,924 2002/03 1,055 440 120 174 153 1,942 2003/04 1,057 462 118 190 154 1,981 2004/05 1,063 492 116 199 154 2,024 2005/06 1,093 488 124 201 155 2,061 2006/07 1,107 530 125 213 181 2,156 2007/08 1,126 553 123 213 187 2,202 2008/09(p) 1,143 572 118 210 201 2,244   Source: Milk processors and State Milk Authorities http://www.dairyaustralia.com.au/Our-Dairy-Industry/Industry-Statistics/~/media/Documents/Our%20Dairy%20Industry/Latest%20Statistics/NationalMilkSalesAugust2010.ashx 2.3 Government participation http://www.abs.gov.au/Ausstats/[emailprotected]/90a12181d877a6a6ca2568b5007b861c/b006a83a9127b0f5ca256dea00053965!OpenDocument Nowadays, Australian dairy industry operate in a deregulated and open market which only government involve being in the food standards and food safety assurance systems and prices are affected by world situation. A look at the dairy industry of Australia prior to 1 July 2000 reveals an industry governed by two separate sectors, the regulated market/fresh milk sector and the non-regulated manufactured milk sector; six separate dairy industries, one in each state; and high levels of Australian Government assistance and complex state government regulatory intervention. Regulation came in two forms; state government support of the market/fresh milk sector and Australian Government support of the manufactured milk sector. In the 1980s and 1990s state governments had the responsibility of controlling price and milk quality, and for formulating policy for the market/fresh milk sector. Up until deregulation, dairy farmers selling their milk as market milk received a substantially higher farm gate price than the average price paid for manufactured milk, even though there was little distinction between the two products. Across Australia under this regulated market, a number of different schemes existed which allocated the large guaranteed price premium proportionally to all dairy farmers, encouraging farmers to produce more milk than would be produced under free-market conditions. State governments also engaged in establishing legislation that regulated interstate access to their market milk sectors. The manufactured milk sector on the other hand was characterized by open access, with products from this sector being traded freely within and between states. Although the manufactured milk sector was characterized by open access, it was not totally devoid of policies that distorted the market for dairy products. Up until July 2000, measures to support domestic prices, restrict imports, subsidize exports and restrict the production of substitutes were used. By the early- to mid-1990s it was clear a fall in the price of market milk, relative to manufactured milk, was required and price controls and supply quotas needed to be removed or substantially reduced. The Australian Government began phasing out market support in the dairy industry, in line with its commitments to wind down protection in the manufacturing industries and other areas of agriculture. The deregulation of fresh milk pricing from 1 July 2000 had a major affect on farm gate prices for fresh milk. In 2000, around 18% of Australias total milk production was consumed as fresh milk. Victorias proportion of fresh milk to total milk production was only 6% compared with much higher proportions (about 45%) in New South Wales, Queensland and Western Australia. Under regulation, all dairy farmers received a separate price for fresh and manufactured milk. After deregulation, most Victorian manufacturers offered dairy farmers a single, blended price for all milk, which reflected the emphasis of milk being used for manufacturing dairy products and the prices received from the exports of these dairy products in the rest of the world (Edwards 2001). The dairy industry today is fully deregulated, and every dairy farmers farm gate price for milk is now, due to natural forces of supply and demand, affected by world prices no matter where they live within Australia. Summary Conclusions about the Australia market In general, Australian milk production declined year on year and continue to fall in the future because of seasonal condition- drought and low water allocations in the Murray-Darling irrigation system, this thing will affect directly and make Australian milk price increase. Besides, the deregulation of milk pricing from 1 July 2000 had a major affect on milk price as well. It is not belong to government control and is affected by world prices. It is considered as one of the advantages if Vinamilk have the plan to enter this market. Marketing plan Vinamilk position itself as the prestige brand name with high quality products and service. To Dielac Sure, Vinamilk wants to target to the older customers by offering many benefits such as support immune system, balanced nutrition, rebuild muscles and strain, and maintain healthy weight From these benefits, Vinamilk is confident to compete with many strong milk brand names which were available in Australia for many years such as: Ensure of Abbott and Anlene of Fonterra. 3.1 Objectives Achieving a unit sales volume for the first year of 2,000 items. Total sales revenues of AUD $3,000,000 in the first year. Expected market share to be 5% in the first year. Aim for an average price of $1,500 per item. Expand consumer awareness of the Vinamilk brand name by 20%. 3.2 Product Dielac Sure is produced and developed by Center for Nutrition Research and Products Development of VINAMILK. And it also received The International Certificate in Food Safety and Hygiene HACCP. Moreover, this product has special nutrition with high protein and fat that: Supply energy and strengthen body in operating and growing. Recuperate patients health. Dielac Sure is available for feed patient through catheter (under the instruction of doctor or nutritionist) Ameliorate malnutrition. Suit for pregnancy and lactation women. Dielac Sure doesnt contain lactose and cholesterol; therefore it is the best choice for the elderly and lactose-intolerant persons. Dielac sure is packaged in a can weighed 400g and 1000g and labelled in English with full ingredients and careful directions. 3.3 Consumer buying behaviour 3.4 Communication media 3.5 Competitor analysis 3.6 Promotion mix Promotion includes four parts: public relation, advertising, personal selling and sales promotion. In terms of product life cycle, Dielac Sure is in the introduction stage in Australia market. Therefore, promotion requires heavy advertisings and public relations to build brand awareness and guide customers on products benefits. Vinamilk applies personal selling strategies to ensure distribution coverage and supply chain cooperation. Furthermore, Vinamilk should consider a sales promotion strategy, it is important for the company to encourage customers to have a trial on products; also trade sales promotion expedites distribution activities for the company. Advertising On television and radio The newspaper works and The Daily advertiser Billboards Public relation Sponsorship for charity events Direct telephone and send letters to collect customer database and invite them to join in a small party on Father Day and Mother Day. They are the days for families, which include a number of elders who are 40 and above. Personal selling Send business emails to some big retailers to introduce about our new products and increase the available distribution of products. Door to door selling activities will help promote the organisational prestige to customers. Sales promotion Buy 1 can Dielac Sure 1000g get 1free glass or cup. Loyalty program for instance, if customers buy enough 10 cans of Dielac Sure 1000g, they will receive one can 400g free. Encourage more consumers by holding an event one day examine free for older people. 3.7 Physical distribution 3.8 Channel of distribution Cooperating with the big supermarkets in Australia such as: Coles Woolworths Pharmacies 3.9 Price determination Can 400g: $10.90 Can 1000g: $ 21.50 Marketing implementation ACTIVITIES MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 MONTH 6 MONTH 7 MONTH 8 MONTH 9 MONTH 10 MONTH 11 MONTH 12 PIC I. Market analysis BN 1. Marketing research QH 2. Set a budget TT 3. Training staff BT II. Product activities NT 1. Finalize in development CT 2. Production runs MK IV. Distribution activities QM 1. Shipping to warehouses HN 2. Shipping to retail store GC 3. 5% quantity discount BV V. Promotion activities GE 1. Newspaper advertising EL 2. TV and radio advertising MP 3. Billboard advertising NATo get the success in doing this marketing strategy, Vinamilk will implement the first year of this marketing plan as follows 4. In store POS display LO 5. Sponsorship BT Direct telephone EL Send business e-mail SA Door to door activities CO Buy 1 get 1 Dielac Sure protection sheet PM Loyalty program PM 10% discount full pack HD Financial statements SALES FORECAST IN THE FIRST YEAR SALES FORECAST JAN FEB MAR APR MAY JUNE JULY AUGUST SEP OCT NOV DEC UNIT SALES 100 150 300 280 250 500 600 400 350 380 500 550 UNIT PRICES (AUD) 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 SALES (AUD) 150,000 225,000 450,000 420,000 375,000 750,000 900,000 600,000 525,000 570,000 750,000 825,000 DIRECT UNIT COSTS 35% (AUD) 525 525 525 525 525 525 525 525 525 525 525 525 DIRECT COST OF SALES (AUD) 51,000 77,250 156,000 145,500 129,750 261,000 313,500 208,500 182,250 198,000 261,000 287,250 FINANCIAL BUDGET IN 1 YEAR MARKETING BUDGET 1ST QUARTER 2ND QUARTER 3RD QUARTER 4TH QUARTER YEAR TOTAL ADVERTISING Newspaper 1,259 1,684 1,593 1,748 6,284 Television 10,574 11,928 12,456 13,945 48,903 Bus station 584 673 894 721 2,872 Point of

Jim Morrison; From Boy To Legend Essay example -- essays research pape

Jim Morrison; From Boy to Legend "hope is just a word when you think in Table Cloths Laughter will not end her funny feeling or assuage our strange desire Children will be born" Jim Morrison Jim Morrison is often thought of as a drunk musician. He is also portrayed to many as an addict and another 'doped up' rock star. These negative opinions project a large shadow on the many positive aspects of this great poet. Jim's music was influenced heavily by many famous authors. You must cast aside your ignorance and look behind the loud electric haze of the sixties music. You must wipe your eyes and look through the psychedelic world of LSD. Standing behind these minor flaws, you will see a young and very intellectual poet named Jim Morrison. Jim Morrison's distraught childhood was a contributing factor to Jim's fortune and his fate. As a young child, Jim experienced the many pains of living in a military family. Having to move every so often, Jim and his brother, and sister never spent more than a couple of years at a particular school. Jim attended eight different schools, grammar and high, throughout his schooling career. This amount of traveling made it hard for a young child to make many friends. In high school, Jim had an especially hard time. The only real friend he made was a tall but overweight classmate with a sleepy voice named Fud Ford. Although there seems to be many negative aspects of Jim's child hood, many positive did arise. The traveling done by the Morrison family brought Jim through may different experiences and situations. For instance, while driving on a highway from Santa Fe with his family, he said he experienced the most important moment of his life. The Morrisons came upon an overturned truck of dying Pueblo Indians. This moment influenced Jim and later beca... ...e. His notebooks and intellect are now the basis of the Doors and the fortelling of his death. All of the past are now part of the present and the songs all come from the same root. Jim's adoption of Aldous Huxley's, Doors of Perception, was now his number one motto. The drugs taken were only to help open these many doors in his mind. Although his mind seemed lost in the infinite drug world of the unknown, Jim Morrison was the "American Poet." His crave for knowledge was driven by his wondrous mind and only used drugs, not as an exit , but rather as an entrance. The world of Jim Morrison is not well known by many. Most see an alcoholic, others see an addict, and yet more see a deranged waste of a person. But for those who take the time to care, those who take the time to learn and understand will find out that behind the "American Poet," was a young genius. "This is the end, beautiful friend, This is the end, my only friend, the end, of our elaborate plans, the end, no safety or surprise, I'll never look into your eyes again... Jim Morrison

Older Workers Essay -- Employment Jobs Essays

Older Workers The aging of the U.S. population is affecting the demographics of the work force. Between 2000 and 2010, the age group experiencing the greatest growth will be those aged 55-64; by 2005, people aged 55 and over are projected to be nearly 20% of the working age population, compared to 12.5% in 1990 (Barber, Crouch, and Merker 1992; Barth, McNaught, and Rizzi 1993). For a number of reasons, including financial need, longer life expectancy, and a desire to continue working, the number of individuals aged 55 and over in the work force is continuing to grow (Hall and Mirvis 1994). It is no longer unusual for individuals to retire from one job, begin drawing a pension, and seek new employment: since 1984, both the full- and part-time work of "retired" men younger than age 65 has increased noticeably (Herz 1995). At the same time that the number of older persons available for and willing to work is increasing, the workplace is changing as businesses seek to become more competitive. The most notable changes include downsizing, increased use of technology, and less-hierarchical work structures that use teams. As a result of technological changes and greater dependence on teams, training and retraining are hallmarks of today's workplace. Older workers have not fared particularly well during these changes. During the downsizing that took place from 1986 through 1991, proportionately more older workers were laid off, and, at the expense of retraining existing employees--especially older workers--firms spend more on training new entrants (Hall and Mirvis 1994). Kantor (1994) refers to the aging work force as a "mixed blessing [because] many companies associate it not with a loyal, experienced workforce knowledgeable ab... ...en." Monthly Labor Review 118, no. 4 (April 1995): 13-20. Kantor, R. M. "U.S. Competitiveness and the Aging Workforce: Toward Organizational and Institutional Change." In Aging and Competition: Rebuilding the U.S. Workforce, edited by J. A. Auerbach and J. C. Welsh. Washington, DC: National Council on the Aging and National Planning Associates, 1994. McNaught, W. "Realizing the Potential: Some Examples." In Age and Structural Lag, edited by M. W. Riley, R. L. Hahn, and A. Foner. New York: Wiley, 1994. Rothstein, F. R., and Ratte, D. J. Training and Older Workers: Implications for U.S. Competitiveness. Washington, DC: Office of Technology Assessment, 1990. (ED 336 608). Siegel, S. R. "Relationships between Current Performance and Likelihood of Promotion for Old versus Young Workers." Human Resource Development Quarterly 4, no. 1 (Spring 1993): 39-50.

hackers Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Computer hackers in today’s world are becoming more intelligent. They are realizing that people are constantly developing more hack proof systems. This presents the hackers with a bigger challenge and a bigger thrill. The government is realizing this and is working on making harsher laws to, hopefully, scare away potential hackers. With the increase in hacking and the hackers intelligence, governmental regulation of cyberspace hasn’t abolished the fact that it’s nearly impossible to bring a hacker to justice.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Hackers do not have consequences because of the laws that the government has passed. Most hackers are good enough to cover their backs, and their trails, and phone calls. If a hacker is caught, he or she can face a long jail sentence. Unfortunately, they do not spend a long jail sentence. It is extremely hard to determined how to penalize a hacker. First we need to determined if this crime has effected anyone, and whether or not this crime has caused damages and loss of money to the victim. What it comes down to is the age of the hacker, I feel that their age should not be taken into consideration. Because hacking is extremely difficult to accomplish, so the hacker has knowledge of what he or she is doing. Hacking is extremely complicated crime to commit, it takes years to learn to how to hack correctly. When one hacks for pleasure or for profit they should both have the same con...

Everyday Leadership

Drew Dudley believes leadership is not a characteristic reserved for the extraordinary. He works to help people discover the leader within themselves, so he posted this video on Feb 2012 about discovering the meaning of leadership. He is a leadership educator. Drew Dudley's interest in developing people's leadership began when he was the leadership development coordinator at University of Toronto, Scarborough. In 2010, he founded Nuance Leadership Development Services Company creates leadership for communities, organizations and individuals- a subject on which he also speaks widely. How many of you are completely convinced calling her or him a leader? According to Drew's video, he always ask this kind of question, and huge of audience prevent to raise their hands. Thus, he became to realize that we made leadership something bigger than us, we made it something beyond us, and we made it something changing the world. We spend so much time celebrating amazing birthdays that anyone can do, and we persuade that is the only thing we can celebrate with, and starting to ignore things we can do every day. He told us a short story which is made difference of his life, and led him to change the meaning of leadership. This was the crucial reason for posting this amazing video by drew since he wants to discover the exact meaning of leadership. Before start talking about the most important points for this video, I prefer to share with you a short story in my life which encouraged me to chosen this great topic that I am interested with. For two years ago, my best friend –REHAM- who is younger than me about approximately two years. She told me that she consider me as the only person in her life who made changing in her life. She told me a very short attitude happened once between us. For ten years ago, at elementary school, when I was in the last years at this school, and she was years before. We were prepared for the graduation ceremony, and I was the main presented for most of songs. She was shy to stand up in front of audience, and I did not know that before. Also, she always watched my actions since we were together at school, because she cares about me and she loves me so much. Just as I am a person who feels more confident since I was child, I am interested in most of activities in the school until I graduated from university. I just hold her hand and I keep her beside me when we sung. Reham said â€Å"in that moment I felt so proud of you and you made me feel more confident about myself and since that time, I decided to get over fear of standing in front of public†. She became very confident about herself. We are more than sister now. Furthermore, I am so lucky to hear that, and I did changing on her life. All of you changed something of others people's life without being realizes. Moreover, we need to make redefinition of leadership in our lives. Leadership is making one big decision, positive decisions on others people's life. How many we create? , how many we pay for it? , and how many we say thank for? As long as keeping leadership bigger than us, as long as keeping leadership beyond us, we will give us excuse not to expected everyday from ourselves and each others. Consequently, we need to get over our fears about changing other people's life. To conclude, it is important to recognize the profoundly positive impact that can come from insignificant actions more than money, power, and tittles. That will make a difference for others people's life. Simple idea, but I do not think is a small one.

Women and Full-Time Employment

Phoenix Material Issue Analysis After reading the selected critical issue, use the following questions to analyze the issue. The word count for individual questions may vary but your responses should total 1,200- to 1,400-words for the entire worksheet. .1 What are some of the strengths associated with the Pro side of the Issue? What are some of the weaknesses? During the Pro side of the issue of women opting out, one of the strong points of the argument was that women were choosing to opt out of working once hey began having families.Although we live in a time where men and women both are the bread winners on the homes, the women are still the ones who feel as If they have to stop working and stay at home all of the time to take care of the children. If the husband is the one making all the money for the household, the wife will decide to â€Å"choose† to quit their jobs because they feel as if thing are being taken care of on the financial front and they are needed at home t o take care of the children. A weak point Is that If a woman wants to make the choice to continue working, they should array a man who is considerably younger or considerably older than they are.An older man is said to have been working longer and will have the financial means necessary to keep up with a household. Women who do have kids will be able to choose to quit their Job because there is no need for extra wages to be coming In. If they decide to keep working they can then choose a part time job where they can be at home with the kids during the day while the father is at work, and work during the night while the kids are at home sleeping and under the care of the father.What are some of the strengths associated with the Con side of the issue? What are some of the weaknesses? In the debate on the Con side, a strength of the argument made Is that women are not opting out, they do not have choices or options. They are torn between being a nurturing mother, or having a strong car eer. In a lot of these career paths, the debate is to whether or not they are family friendly, or very flexible. The women feel the need to be at home taking care of the child and making money to support the family.One of the weak points to this side of the argument Is that a woman may not have the desire to be with the child at the earlier stages of the child's life. For some women, that desire or the nature to be with the child comes at a later time, when they feel the child is beginning to really develop. Also, a point was made that there is a case of absent husbands, which Just means that the woman who shares the Job burden with the husband never gets to spend quality time with him.Whenever she is home with the child, he is at work and when she is going to work, then he is Just coming in from his Job. The only solution that loud possibly be made in order to spend time together is to get a schedule where the parents are both working at the same times and maybe hire a babysitter o r a nanny to lad In caring for the child while the parents are away at work. This way, both of the parents are free to work and will still have time when they come home to wind 1 OFF . 3 Based on the statements presented in this critical issue, which author do you agree with?Provide supporting evidence. I am a little on the fence as to which side to agree with because while I feel that women do choose to stop working or angered to part time working when their children are born, I still think that it is possible that a lot of women do not get to work in a career where they can have both a family and a good strong career. In a lot of today's careers, a person needs to be flexible and needs to be able to give their Job 100 percent which Just cannot be done if there is a family that needs a parent.In some situations, a man will stay home while the woman goes to work, and there is gender equality, but a lot of the time this is not to be the case. Although women had to fight to have the c hoice to work, there re a lot of men who still think the woman's â€Å"place† is at home taking care of the kids and doing the housework. Some men may tell the women that it is their choice to work, but it really is not much of a choice when there are no other options as far as taking care of the children.I agree that not a lot of Jobs offer flexible schedules for those who have families, and when a person has to adjust their schedules frequently, people may see it as giving them favors. The first argument stated that we are going back in time instead of progressing, which I do not really agree with, so I agree more tit the second statement that was presented. Today is no longer Just a â€Å"man's world†, and women are wanting to be standing as equal. .4 Explore two other roles that can be acquired during early and middle adulthood, such as through parenthood, romantic relationships, and career.How have these roles changed through the past generations? One of the roles that has changed in the past generations is the one of being a caregiver. Seeing how more women are making it in the career fields, there are some men out there who are taking care of the home while the woman goes off to work and takes care of finances. It was said to be the woman's role to stay home and take care of the home as well as the children, but times have certainly changed. In some cases, both parents are working while the children either have babysitters, or they go into a day care facility.Getting and staying married is another role that has changed through the years. In the past, even though the couple are no longer happy, they would stay married. In this case, it is no longer the same once the couple are not hashing out their differences. They are quick to leave once there is no more emotion left to try to patch things up in the relationship. 5 What psychological adjustments are made during early and middle adulthood to adapt to aging and changes in life style? How do es this affect development?For a woman, there are different psychological adjustments when it comes to adapting to age and changes in one person's lifestyle. A woman will have to go through many bodily changes that they may not be ready for, especially if someone has not explained to them what to expect and what is going to happen. Men go through their own bodily changes, but the psychology of it all for boys and girls are different. As need to do something â€Å"meaningful† or even sometimes a bit reckless. Not all people go through the same stages, and sometimes people will go through these stages at different times in their lives.When people are growing up, they have to mentally prepare themselves for what they will be going through. Instead of being afraid and running away from the change, a person needs to prepare and welcome the change because it will be the beginning of a new period in their lives as they continue to grow and develop. While there are some things that a person will go through as they are developing, there will be things that a person goes through that can occur at any period of time.

Increasing Movie Ticket Prices Essay

  Increasing Movie Ticket Prices To conduct an experiment, AMC increased movie ticket prices from $9.00 to $10.00 and measured the change in ticket sales. Using the data over the following month, they have concluded that the increase was profitable. However, over the subsequent months, they changed their minds and discontinued the experiment. How did the timing affect their conclusion about the profitability of increasing prices? The timing affected the conclusion because the demand curve at the time was showing AMC that the consumer demand was allowing consumers to be willing to pay $10 per movie ticket at the time of the increase. Now over time the demand of going to the movie has decreased. Consumers will buy more if the price is less compared to buying less if the price is higher. So in the instance with AMC they profited from the increase for the first month but consumers stopped attending the theaters based on the higher costs. Learning Curve Suppose you have a production technology that can be characterized by a learning curve. Every time you increase production by one unit, your cost decreases by $6. The first unit costs you $64 to produce. If you receive a request for proposal (RFP) on a project four units, what is your breakeven price? Suppose that if you get the contract, you estimate that you can win another project for two more units. Now what is you break even price for those two units? Basically to find the breakeven price for the units we would have to take the initial cost of $64 it takes to produce one unit and subtract $6 from each unit that is produced after the first unit in order to find the breakeven cost. Unit 1: $64, Unit 2: $58, Unit 3: 52, Unit 4: $46 = $220 (total price cost); divide the total cost by 4 units which will equal a breakeven price of $55. We would have to sell each unit for the $55 to breakeven. If we added two more units the cost for unit 5: $40 and unit 6: 34. This would give a total cost of $74. Divide $74/2 = $37 which would be  the breakeven price for the additional 2 units.   Multiconcept Restaurants are a growing Trend A multiconcept restaurant incorporates two or more restaurants, typically chains, under one roof. Sharing facilities reduces costs of both real estate and labor. The multiconcept restaurants typically offer a limited menu, compared with full sized, stand alone restaurants. For example, KMAC operates a combination Kentucky Fried Chicken (KFC)/Taco Bell. The food preparation areas are separate, but orders are taken at shared point of sale (POS) stations. If Taco Bell and KFC share facilities, they reduce fixed cost by 30%; however, sales in joint facilities are 20% lower than sales in two separate facilities. What do numbers imply for the decision of when to open a shared facility vs. two separate facilities? The numbers will imply to sharing facilities when it allows the businesses to be able to reduce overhead costs in regards to economic cost or the economies of scope in regards to costs. A business will also use the marginal analysis theory into consideration of when they should ta ke any action that would help in the businesses increasing its profits. So in sharing facilities if both businesses are able to keep costs decreased or continue decreasing over time and sales stay the same or increase, both businesses would profit on switching to a shared facility concept.

Elizabeth Bishop Essay

There are many fantastic poets out there today and there were many in the past. One of these many great poets is Elizabeth Bishop. She started writing poems in 1946 and stopped in 1979. Her poems were very imaginative yet serious and sophisticated at the same time. Each poet has their own way to write, and this is hers. Elizabeth Bishop was born on February 8, 1911 in Worcester, Massachusetts. Only a few months after Bishop was born, her father passed away and because of this, her mother suffered from a mental breakdown and was admitted into an insane asylum in Nova Scotia until she passed away in 1934. At the age of six Elizabeth Bishop was taken to live with her grandparents back in Worcester. She then began to be frequently ill, so to give her a ‘happier surrounding’, she moved in with her aunt in Boston. At this age, 8, is when she started to read poetry and fairy tales. Walt Whitman and Gerard Manley Hopkins were her favorite and most inspirational poets at the time. As Elizabeth Bishop grew older she started to choose her career path. At the age of 16 she was admitted to a boarding school in Natick, Massachusettes where she read and studied the works of William Shakespeare and English Romantic poets. One year she tried to study music but then realized that she is terrified of recitals so she quickly dropped that dream and she returned to literature. Along with Mary McCarthy and Eleanor Clark, Elizabeth Bishop founded a literary review, this was where Bishop’s very first poem was published. Then later in the Vassar Review, many pieces of her work were being published but during this time her writing skills were affected to a heavy drinking problem. After Bishop’s problem was solved, she went back to creating great poems, with help of the greatest poetic mentor in Bishop’s early years, Marianne Moore. Moore helped Bishop write more poems and write her first volume, North and South(1946), which was chosen for the Houghton Miffl in Poetry Award and contained one of her most anthologized single poems. With lots of money from her many awards and prizes, Bishop went on a vacation to Brazil, here she had allergic attacks that forced her to  unexpectedly stay for several months. Once she was finally cured, she decided to stay and actually lived in Brazil for many years. During her stay there, Elizabeth Bishop fell in love with a wonderful Brazilian woman, her name was Lota de Macedo Soares. The two actually lived together for a while until Soares tragically committed suicide in 1967. In 1955, Bishop published a second book, inside was North and South(1946). This volume was titled Poems: North and South — A Cold Spring. There was many poems inside of this book, one of which was â€Å"At the Fishhouses.† Much of the work in this book and after, up until about 1974, was influenced by her life in Brazil. Bishop then had poems and book being published like wildflowers. Elizabeth had some great influence in her life to motivate her in her in the poetic arts. Bishop was greatly influenced by the poet Marianne Moore, who she met when she was introduced by a librarian at Vassar in 1934. There was an inseparable friendship between the two women, remembered by an extensive amount of similarities between the two. Bishop stayed with and used Moore as an influence until Moore’s death in 1972. Bishop’s â€Å"At the Fishhouses†(1955) contains many references to Moore’s 1924 poem â€Å"A Grave.† Bishop was also introduced to Robert Lowell through Randall Jarrell in 1947 and the two soon became fantastic friends. But the friendship was curtailed when Lowell died in 1977. After his death, Bishop wrote, â€Å"our friendship, often kept alive through years of separation only by letters, remained constant and affectionate, and I shall always be deeply grateful for it†. They both were influences for each other’s poetr y. Lowell mentioned the influence from Bishop in his poem â€Å"Skunk Hour† which he stated had, â€Å"modeled on Miss Bishop’s ‘The Armadillo.'† In another poem, â€Å"The Scream†, Lowell said is â€Å"derived from†¦Bishop’s story In the Village.† â€Å"North Haven,† was one of the very last poems Elizabeth Bishop had published during her lifetime, and it was written as a memorial for Robert Lowell. Unlike her good friend Robert Lowell, who wrote in a Confessional style, while Bishop’s poetry avoids explicit accounts of her personal life and focuses instead with great delicacy on her impressions of the physical world. She uses lots of adjectives, metaphors, and similes to help the reader create a mental image of what is going on at the time. The imagery in  her poems are very specific and realistic sounding. Rhyming wasn’t really used much in Bishop’s poems but was is used sometimes to add emphasis and/or humor. If the poem did have a rhyming scheme it would be different, rather than being every two lines rhyme or every other, Bishop would do every four lines. So the end of the first lines could be â€Å"wharf† and the last word of the fourth line would rhyme, so for instance â€Å"dwarf†. She had her own style that made her poems unique. One of Elizabeth Bishop’s poems is A Summer’s Dream. This poem was published in 1959. This poem has a sort of childish tone to it, yet still sounds sophisticated. During the whole poem, Bishop is describing the town that she lives in as well as describing the other residents of the place. In A Summer’s Dream, Elizabeth Bishop is the speaker and speaks in a first person perspective. Throughout the poem, it seems as if Bishop is playing the role of a daughter. She sounds like this because the whole time she is using such descriptive words to put a sense of imagination into each line. The poem shows the the everyday life in her town and it at first seems like she is just telling what she sees. But, as u get to the end you realize that the whole time she was using her creativity and imagination to dream of a town that she would love to live in. The tone used in the poem however, is more sophisticated and sounds like something an adult would say rather than a little g irl. Bishop seems compassionate towards the subject and she makes you feel welcomed into this little town of hers in just 36 lines. Towards her neighbors, or the other characters, there is two different tones. Toward the elder and weaker characters, there seems to be a gentle and sympathetic feeling, while there is a cruel and condescending feel. But these two tones are used in just the right amount that they balance out the negatives and positives to make the poem neutral. Poems contain many poetic devices to help make the writing stronger. Not all of it has to do with the tone and theme of the poem, but with the diction. The diction of a poem is the poet’s choice of words and how they are put together. An abundantly used poetic device in A Summer’s Dream is imagery. Bishop uses imagery throughout her poem to help the reader create an image in their mind of the scenery. She describes her boarding house, â€Å"blue as a makerel,our boarding house was streaked as though it had been crying†(14-16), by using these descriptive  words and metaphors the reader can piece the information together t o create a picture. Elizabeth Bishop uses words like â€Å"sagging†(1), â€Å"idiot†(4), and â€Å"shrunken†(12) to put a negative and depressing feel to the town of her dreams. In the same poem word such as â€Å"gentle†(5), â€Å"kind†(7), and â€Å"extraodinary†(17) to give a positive and caring tone. The poet uses both sides together in some cases, â€Å"He was morose, but she was cheerful†(29), the poetic devices are used this way to create a sense of neutrality. Over all Bishop wrote many fantastic poems all in her sophisticated yet whimsical way that would spark the interest of many readers and hopefully influence them to do something. They were full of imagery and poetic elements to create a sense of interest to the reader and to also help them to create a mental picture of the actions in the poem at the time. Elizabeth Bishop has received a great amount of recognition and has earned many awards during her career. Each poet has their own way to wr ite, and Elizabeth’s poetic ways were very popular and unique but very sadly came to an end in october of 1979 when she passed away of a cerebral aneurism in Boston. Cite Page Flemming, Bruce E., and Ann D. Garbett. â€Å"Elizabeth Bishop.† Biography Research Center. Magill’s Survey of American Literature, Revised Edition, Sept. 2006. Web. â€Å"Poet Elizabeth Bishop.† Poets.org. N.p., n.d. Web. Lensing, George S. â€Å"About Elizabeth Bishop.† Modern American Poetry. Oxford University Press, Feb. 2009. Web.

Huffman Trucking Knowledge Worker-Sheila Essay Example | Topics and Well Written Essays - 1500 words

Huffman Trucking Knowledge Worker-Sheila - Essay Example Huffman trucking company was founded by Huffman, a native of Cleveland, Ohio in 1936. The company started with a single trailer. The development of the organization was associated with the direct impact of World War II and increase in demand for carrier services between factories and ports. The fleet size increased over time, and the company created a good rapport with the United States government which continues today. The company maintained its growth from internal sales and acquisition of other carrier companies. This sustained growth enables the continued private ownership of the company (Huffmantrucking.0catch.com, 2014). Presently the company has The U.S government, automotive dealers, and electronic consumer products as some of its primary customers. The company has human facilities in Bayonne, St. Louis, MO, Los Angeles, CA and Cleveland, Ohio. The workforce includes 925 drives and 425 support personnel. In addition, the company owns and operates 800 road tractors, 260 roll on/roll of units and 800 road tractors. The ability to offer goods and services, in a timely manner gives organization a great pleasure. It is in this respect that the company does preventative maintenance on all its rolling equipment after every 25000 miles in the maintenance facility in Cleveland, Ohio (Huffmantrucking.0catch.com, 2014). The information system infrastructure is made up of critical systems which include databases, enterprise resource planning implementation, networks and communication systems that support the company’s routine operations. The company outsources 100 percent of its information systems functions. The company has a small database that stores client’s information such as marital status, former learning college details and favorite eateries. This database enables the company to monitor clients and sales. Additionally, the database stores information about the company’s executives,

Differentiate between declaration a Vindication of the Rights of Woman Essay

Differentiate between declaration a Vindication of the Rights of Woman - Essay Example This led to the rise of feminist ideas that sought to bring out the inequalities between the two sexes, with the feminists arguing that the male gender was using the law to oppress and maintain dominance over the female sex. The feminists argued that the laws were tools of social ordering, which sought to oppress the rights of women. This essay seeks to evaluate the nature of the rights contained in the French Declaration on the rights of man in light of the feminist ideals that existed at that time. The essay will seek thus seek to answer question; were these Rights of man a vindication of the rights of women? If so, how were these rights a vindication of the rights of women? The first Right in the Declaration was to the effect that all men were born free and in equality of rights, with social distinctions only allowed for the common good. The provision for social distinction ‘for the common good’ created a loophole that was used by men to vindicate the right of women to freedom and equality. If, for example, it were decided that it was in common good for women not to vote or go to school, then the law would stand because society deemed it fit women not to exercise their right to education and participate in elections. The effect of this law was to create a perception of women as mere caregivers who could not participate in any meaningful social and political life (Wollstonecraft, 1792). The right to the effect that,† the law is a general will and every citizen has a right to participate personally, or through his elected representative.† It was in essence a mirage for women because they were not allowed to participate in elections. Wollstonecraft in her book cries foul on this right when she says, â€Å"But, if women are to be excluded, without having a voice, from a participation of the natural rights of

Organ Harvesting Research Paper Example | Topics and Well Written Essays - 2000 words

Organ Harvesting - Research Paper Example Medical science has recently succeeded in replacing defective kidney and heart like human organs with substitute kidneys and hearts taken from other people. Many of the dying people are ready to donate their organs when they realize that they left with no hope of survival. Such people donate their organs in order to save the lives of others who have defected organs. There is no harm in showing such mercy towards diseased people and it should be recognized as a noble act. However, many incidents from all over the world are currently coming out with respect to the forceful seizure of human organs from healthy people. In many cases, doctors conduct unnecessary surgeries and steal the kidney like internal organs and trade it for financial benefits. Even the person whose kidney has been stolen has no possibility of knowing what happened to him after the surgery unless he conducts further scanning or X-ray experiments. This paper briefly analyses various dimensions of organ harvesting. Bef ore discussing anything about organ harvesting it is necessary to discuss something about the state of death. Medical science has different opinions about the concept of death. Some medical experts argue death of a person happens when the brain stops it functioning. On the other hand others are of the view that death occurs when the heart functioning stops. There are many patients whose hearts are still working even though their brain became inactive. In any case, it is better to confirm the heart or brain death first before deciding about organ harvesting. The relatives of the patients can do many things in such situations. They can decide whether to sustain the life of such patients in such no hope conditions or not. Moreover, they can decide whether to donate the organs of such patients to others who are in need of it to save their lives. In any case, the donation of organs with the consent of the dying patient or with the consent of the relatives under certain circumstances can be accepted as a moral thing. â€Å"If someone has indicated that he or she wishes to donate organs after death, a transplant team can immediately move in and initiate the organ harvesting process after consent forms are signed by someone with the power of attorney for the patient† (What is Organ Harvesting?) In many cases organ harvesting is conducted forcefully or without the consent of the donor. The reports about forceful organ harvesting or stealing of organs are increasing day by day. No country, irrespective of developed, developing or underdeveloped, seems to be free from the antisocial activities or human right violation like organ stealing or forceful organ harvesting. Reports of forceful organ harvesting are coming from countries like, America, Britain, China, India, Israel etc. Robinson (2008) has reported some shocking incidents of organ stealing from India. Shocked but not surprised. That might be the best way to sum up India's reaction to the revelation this we ek that a black market organ transplant ring had been harvesting kidneys from poor Indian laborers, sometimes against their wishes, and using them in foreigners desperate for transplants. Police who busted the ring last week say doctors paid as little as $1000 for the kidneys and then sold them for as much as $37,500. The racket, based in Gurgaon, a business center close to the capital, New Delhi, drew victims from as many as eight Indian states and lasted for almost a decade. Police say the

The Estee Lauder Group Essay Example | Topics and Well Written Essays - 3750 words

The Estee Lauder Group - Essay Example Estee Lauder Group was established in the year 1946 in New York by Estee Lauder and initially marketed four products along with a belief that â€Å"every woman can be beautiful†. The company operates in cosmetic industry and deals with luxury products. At present, it has many brands under its corporate authority (Estee Lauder Companies, 2011).Globalisation has made it possible for firms to expand their businesses in international market through extensive expansion of their products and services. The global expansion strategies of firms assist in gaining higher market share in the targeted markets within a short term period. Due to the global expansion strategy, the sales of the firms increase which result in increasing the profit of the firms.The Estee Lauder brands are well known and they have captured many markets. The global expansion will facilitate the existing brands to increase the sales that will assist in bringing more profits to the company with the existing product line.Mrs. Lauder had invented several products and brands. She had developed skin care solution and fragrance or scents that were accepted globally and gradually became famous.The Estee Lauder’s brand portfolio is diversified. The portfolio consists of classic, core brands, Lab Series, Aramis and Estee Lauder that have been able to set standards and has gained brand value in the entire prestige beauty industry. The origins, urban prescriptive and customized are the company’s category-defining lifestyle brand. ... The global expansion will facilitate the existing brands to increase the sales that will assist in bringing more profits to the company with the existing product line. Section 1: Estee Lauder: A Functional Domestic Structure 1.0 Internal & External Analysis 1.01 History Mrs. Lauder had invented several products and brands. She had developed skin care solution and fragrance or scents that were accepted globally and gradually became famous (Estee Lauder Companies, 2011). The Estee Lauder’s brand portfolio is diversified. The portfolio consists of classic, core brands, Lab Series, Aramis and Estee Lauder that have been able to set standards and has gained brand value in the entire prestige beauty industry. The origins, urban prescriptive and customized are the company’s category-defining lifestyle brand. From 2004, they had introduced several brands and have sold them through alternative distribution channels (Estee Lauder Companies, 2011). Aveda and Bumble and bumble, eac h in its own way, are foremost organisations in the prestige salon business. As men are more interested in grooming and treatment products, Lab Series Skincare and Clinique Skin Supplies for men are both balanced to confine a larger share of this emergent category (University of Pennsylvania, 2008). 1.02 Vision, Mission and Objectives The vision and mission statements of Estee Lauder is â€Å"bringing the best to everyone we touch†. By â€Å"the best† the company means the best products, ideas and people. These three foundations have been the trademark of Estee Lauder from the time it was established. These three pillars remain the foundation upon which the company has been able to succeed till date (Sample, 2006). The objectives of the